When I needed new outerwear last year I wanted to support the ski industry by buying from a brand that sponsors skiers like Saga, LDC, TNF, Trew, Orage, Salomon, etc. Their prices were all pretty standard compared to snowboard companies so I was like sweet "I'll be supporting the ski indusrty!"
But then I decided to take a gander at the selection at my local ski and snowboard store.
Behold, a Burton Ronin Team Fit 3L 15k jacket size large that came down to mid-thigh for the price of $120.00. And then I found a pair of XL Special Blend pants that were the pimpest purple I had ever seen for the price of $100.00.
A whole new suit for $220.00 that looks good, is technically sound, and is durable?
I'm sorry ski industry, but this was a deal that I could not pass up and will continue to not pas up. If I have a ton of cash laying around someday I'll be sure to buy from core brands. But until then, I need to do what's best for me.
^I think that what I just wrote is the case for many, many skiers.