Dakine is searching for the majority buyer
if they make a pack that is good for skateboarding and is fashionable enough for school, their product will get sold faster.
and almost every kid has at least one skateboard company wear slapped on to there body, look at the majority of shoes that are worn, or if you dont then, what shop do you buy from? what do most of the shops sell in the off season of skiing?
I personally would like to see different sports make it to the olympics, when people think of skateboarding, they think of a halfpipe or rail being skated by tony hawk or bam
there are also skateboarders that skate in different diseplines just like skiing. and probally only one disepline is going to make it in, and im going towards half pipe or big air