Salomon

Has anyone else realized how Salomon has dropped some of their best skiers... Sammy Carlson, Simon Dumont... who even skis for them anymore?
 
noah bowman, mark abma, bobby brown, mike douglas, vinny cash, alexis godbout, woodsy, nick martini, matt walker.
 
you seem better inform than me. however i just went on salomon's website and clicked on athletes & he's still there...
 
Repost - there was a huge thread on this ages ago.

As was discussed back then for every big name park skier they've lost they've picked up huge names in ski touring and ski mountaineering (people like Greg Hill and Andreas Fransson). Funnily enough that change has roughly coincided with them putting a much bigger focus on backcountry oriented projects and launching major new touring/backcountry ski, boot and binding lines like the Guardian and Quest etc.

It's not hard to work out that Salomon are consciously and actively pursuing the one market within skiing which has seen significant growth in the past couple years rather than pumping money into a market that's largely limited to younger skiers buying cheap park skis.

It's not just Salomon either but the industry as a whole. Look at the new touring oriented lines from K2, 4FRNT and a whole host of other companies.
 
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