The problem I have with this topic, is not that more girls will be attracted to skiing. It's that I don't feel the company Roxy genuinely cares about our sport. If they did, they would have jumped on the bandwagon well before this year. Roxy has been perfectly capable of sponsoring freeskiers with their outerwear and goggle lines for a number of years now. If their company genuinely wanted to support skiing, perhaps they would've hooked up a few girls with some free jackets once in a while, rather than just announcing their sudden interest in producing a ski-specific hardgoods line. This move suggests that they are more interested in making money than helping our sport genuinely. I fail to understand how this brand can truly have any interest other than purely financial gain in their branching into freeskiing. Granted, they are a company so it's very understandable that they just want to make money (it's their job), but will they seriously be interested in helping out their athletes when skiing becomes uncool again? Will they continue to sponsor events if the audience never comes? Or will they genuinely try to push skiing, and try to increase media-exposure for the sport as a whole as well as athletes?
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-Laura McIsaac
Skiing is the single most extreme form of motion attainable by a human being.
