I think most people talk shit about Nordica simply because they seemed so hesitant to enter into the newschool market. Granted, they've been taking baby steps, but they never took the giant leap that Rossignol, Salomon, K2, Volkl, and Dynastar did... and now that it seems as though they finally have, there's a backlash from the community. They seemed to be the only "hold-out" company, which caused a lot of people to lose faith in their products.