Ridiculous St. Regis Deer Valley/Armada Collabo

BroBomb

BroBomb

Member
Uh.... what?

From the Press Release Hall of Fame (aka our gmail):

"Park City, Utah (December 8, 2016) – The St. Regis Deer Valley has announced an exclusive partnership with Park City-based Armada Skis, which will provide guests of the hotel with personalized backcountry ski experiences led by some of the hottest names in the sport—including the Armada-sponsored skiers Sammy Carlson, Todd Ligare, Ian Provo, and Tanner Hall. On select dates throughout ski season, representatives from Armada Skis will be on-site at The St. Regis Deer Valley, offering guests the opportunity to demo customized Armada equipment and to interact with the company’s elite roster of skiers and brand representatives.

The launch of this new partnership heralds an exciting upcoming ski season at The St. Regis Deer Valley, which recently received the prestigious Five Diamond designation from the Automobile Association of America (AAA) for the second consecutive year. As part of the hotel’s partnership with Armada, select staff at the resort will greet guests in Armada-branded apparel.

“Armada Skis’ commitment to quality and impeccable customer service made this partnership a natural fit for us,” said General Manager Edward Shapard. “We’re always looking for new ways to enhance our guests’ experience, and are now proud to offer them direct access to some of the world’s top ski equipment and finest athletes.”

“Deer Valley offers some of the world’s best skiing and with true slope-side, ski-in/ski-out access, The St. Regis does a terrific job of connecting its guests to the surrounding area,” said Armada CEO Erik Snyder. “We are thrilled to partner with the hotel’s expert team in providing their guests with a winter of truly incredible backcountry skiing experiences.”

Package rates for Armada Ski Experiences start at $10,000 for six guests, including custom equipment and a backcountry excursion led by Armada-sponsored skiers. Personalized trips will venture out to Thousand Peaks Ranch, which comprises 43,000 exclusive acres of untouched backcountry powder in the Uinta Mountains. The spectacular ski terrain encompasses an area larger than Vail, Aspen and Killington combined."
 
PC Powder Cats. Thousand Peaks is good stuff. Glad they are starting to realize how to market some out there.
 
So much change being brought into the community, but $10000 for 6 people is insane and they should of done a ski company that the rich people will know like DPS
 
corebrands like armada will do what they need to do to survive and prosper. The way I see it is that they take money from the rich and re-invest it back into the core of this industry. Armada is like skiings robin hood.
 
13762469:eheath said:
Seems like they're crushing it, whats your issue?
Click to expand...

Freeski businesses aren't allowed to make profits. Just hand out free shit to ski bums so they can continue living the life.
 
Tanner Hall seems like a dick in every single edit I have ever seen... paying 10000 for him to not be a bitch for the day may be worth it
 
13762167:chiefclul said:
So much change being brought into the community, but $10000 for 6 people is insane and they should of done a ski company that the rich people will know like DPS
Click to expand...

I may be off slightly due to the CAD to USD, but that is about on par with what you can expect for a BC cat skiing trip where a 4-day trip can cost upwards of $2500 without airfare.
 
Brilliant considering the clientele that religiously and almost exclusively vacates to deer valley, skis it, and owns property there. Huuuuuge wallets to get into.
 
13762167:chiefclul said:
So much change being brought into the community, but $10000 for 6 people is insane and they should of done a ski company that the rich people will know like DPS
Click to expand...

How is that insane its cheaper than a heli trip?

This is all marketing. People who aren't expert skiiers get the bells and whistles of an Alaskan Heli trip but only have to travel to Park City Utah and don't have to ride a sketchy helicopter.

I wanna stay at that hotel. I have a Starwood Amex 35k points per night for a free room there is a lot though. Westin Whistler and Westin Snowmass are only 12k points a night.
 
13762379:corebrand said:
corebrands like armada will do what they need to do to survive and prosper. The way I see it is that they take money from the rich and re-invest it back into the core of this industry. Armada is like skiings robin hood.
Click to expand...

You got me... I had a little mental breakdown in my head until I saw your name. Well done.
 
13762167:chiefclul said:
So much change being brought into the community, but $10000 for 6 people is insane and they should of done a ski company that the rich people will know like DPS
Click to expand...

Most of the people I know who know DPS are not rich, they are ski bums or people who ski several weekends a month. The people who ski several weekends a month might have the money to do this, and would know Armada and DPS, but they won't be going to Deer Valley. Deer Valley's clientele is not hardcore skiers, and most of them won't know Armada and certainly won't know DPS which is more of a core company. Those people only know of the big brands. If they have kids who are into skiing they might know Armada, but DPS is pretty niche. An investment banker who skis Deer Valley is more likely to know Armada than DPS, but they might well not know Armada either.

This does seem a bit odd to me. The people who would know the Armada team riders are probably not going to be at Deer Valley, they are more likely to hit Snowbird. Whatever, hopefully Armada will gain some exposure from this. I'm all for ski brands making money. When you are young it seems cool to not care about finances, but if people want these brands to survive and sponsor pros the brands need to make money and get exposure. This promo might help them get exposure in a different market than is normal for them.
 
13767439:dan4060 said:
Most of the people I know who know DPS are not rich, they are ski bums or people who ski several weekends a month. The people who ski several weekends a month might have the money to do this, and would know Armada and DPS, but they won't be going to Deer Valley. Deer Valley's clientele is not hardcore skiers, and most of them won't know Armada and certainly won't know DPS which is more of a core company. Those people only know of the big brands. If they have kids who are into skiing they might know Armada, but DPS is pretty niche. An investment banker who skis Deer Valley is more likely to know Armada than DPS, but they might well not know Armada either.

This does seem a bit odd to me. The people who would know the Armada team riders are probably not going to be at Deer Valley, they are more likely to hit Snowbird. Whatever, hopefully Armada will gain some exposure from this. I'm all for ski brands making money. When you are young it seems cool to not care about finances, but if people want these brands to survive and sponsor pros the brands need to make money and get exposure. This promo might help them get exposure in a different market than is normal for them.
Click to expand...

The point he was trying to make is that DPS markets their skis as higher tech, are generally in a higher price range, and I have generally seen more wealthy people ride DPS than Armada.
 
13767491:FKS_HEEL_PIECE said:
The point he was trying to make is that DPS markets their skis as higher tech, are generally in a higher price range, and I have generally seen more wealthy people ride DPS than Armada.
Click to expand...

I would agree with that, but DPS markets to serious skiers, not the uber wealthy who frequent Deer Valley. They are at a higher price point than Armada but they are more marketed towards slightly older serious skiers, not investment bankers who ski a week a year and can afford a second home in Deer Valley. I would say DPS markets more towards the TGR crowd, people who are a bit older and can afford something slightly more expensive. To an 18 year old it might seem like DPS is very expensive but to a 35 year old contractor living in Tahoe who works 7.5 months 55 hours a week during the off-season DPS is very affordable. That is the type of skier they are going for, or the weekender from Denver who works in an office and skis every day off they have. But those people don't go to Deer Valley. DPS is a niche brand and unless you know a lot about skiing you won't know who they are. Whenever I see someone at Mammoth with DPS skis I know they are pretty serious about skiing, they definitely don't ski groomers 5 days a year. I see a collaboration between DPS and Snowbird as one that would work better than one with Deer Valley, where few people will have heard of them. The other thing is that DPS does not have famous team riders the way Armada does, so it is kind of a moot point. I guess Armada is figuring that the kids of wealthy Deer Valley homeowners who love to ski would know the pros and be stoked to ski with them. That would make sense.

It also depends on what people consider 'wealthy,' which is semantic. I don't consider someone who lives in Denver, is 33 and makes 150k a year wealthy. Don't get me wrong, they are making a great living and very successful, but that is not enough wealth to own a second home in Deer Valley. That is also not enough to vacation at Deer Valley for a week between xmas and New Years with a family with a family of four. To people I on this website it might seem like 150k a year is incredibly rich, but it is not. Very successful? Yes. But Deer Valley rich? No.
 
13767571:dan4060 said:
I would agree with that, but DPS markets to serious skiers, not the uber wealthy who frequent Deer Valley. They are at a higher price point than Armada but they are more marketed towards slightly older serious skiers, not investment bankers who ski a week a year and can afford a second home in Deer Valley. I would say DPS markets more towards the TGR crowd, people who are a bit older and can afford something slightly more expensive. To an 18 year old it might seem like DPS is very expensive but to a 35 year old contractor living in Tahoe who works 7.5 months 55 hours a week during the off-season DPS is very affordable. That is the type of skier they are going for, or the weekender from Denver who works in an office and skis every day off they have. But those people don't go to Deer Valley. DPS is a niche brand and unless you know a lot about skiing you won't know who they are. Whenever I see someone at Mammoth with DPS skis I know they are pretty serious about skiing, they definitely don't ski groomers 5 days a year. I see a collaboration between DPS and Snowbird as one that would work better than one with Deer Valley, where few people will have heard of them. The other thing is that DPS does not have famous team riders the way Armada does, so it is kind of a moot point. I guess Armada is figuring that the kids of wealthy Deer Valley homeowners who love to ski would know the pros and be stoked to ski with them. That would make sense.

It also depends on what people consider 'wealthy,' which is semantic. I don't consider someone who lives in Denver, is 33 and makes 150k a year wealthy. Don't get me wrong, they are making a great living and very successful, but that is not enough wealth to own a second home in Deer Valley. That is also not enough to vacation at Deer Valley for a week between xmas and New Years with a family with a family of four. To people I on this website it might seem like 150k a year is incredibly rich, but it is not. Very successful? Yes. But Deer Valley rich? No.
Click to expand...

Depends. I see a few folks every year kitted out in Arc'teryx, dynafit and DPS... And they're just learning to ski.

I imagine they are rich snowshoe converts?

But yeah, I agree that DPS is very niche and geared toward weight weenie outdoor/BC enthusiasts... Something deer valley does not attract.
 
$1666 a person is insanely reasonable given what you get and the elite level of riders to hang out with and show you around some of the best terrain in the us. Thanks for giving me the heads up I will 100% be putting a group together to try to do this.
 
13767664:KravtZ said:
$1666 a person is insanely reasonable given what you get and the elite level of riders to hang out with and show you around some of the best terrain in the us. Thanks for giving me the heads up I will 100% be putting a group together to try to do this.
Click to expand...

I've had the good fortune to spend a couple of different days with PC Powder Cats and it's rad. Don't go too late in the season as snow can get sun effected. And try and get a guide that will get you skiing the steeper/rockier terrain - it should help if you fill the cat with competent skiers and have an Armada guy with you too. If you aren't doing this just to ski with Tanner or whoever fills the slot, you should check out Whisper Ridge Utah too, as they offer cat and heli options (even single drops). I haven't been, but it looks like it doesn't suck. Either way, if you can get a crew together, you'll be hard pressed not to have an awesome day in the backcountry with friends wherever you decide to go.
 
You must log in or register to reply here.
Back
Top