What Evan Williams has done with a major ski company (that has been around FOREVER) in half a season is remarkable.
Think about any company out there that is just kinda wack. You think, wow, they really need to change their lame graphics, pick up some dope riders, and focus their efforts and dollars on a cooler and more important aspect of the sport (i.e., filming). How often is that kind of transformation successfully pulled off? Nevermind in half a season...
As far as picking apart a company's size, revenue, or corporate intentions (and, by the way, they ALL want to make money. even the MOST core)... who gives a fuck?
Bottom line... Evan has the dopest filing and editing skills around. He is about the farthest dude from selling out. Nordica scored big in getting him, and followed it up even bigger by actually listening to him.