Maybe for the same quality that you get from Old Navy, but for a Japanese Selvedge denim, no, it's not. Most companies that are doing selvedge not only are high priced for quality, but high priced for the name, so when you come across a company that is focusing on the quality aspect, but not making and using their name and labels to get people to pay more, 78 bucks is a great deal for a pair of pants.