one of the guys who started the kickstarter campaign here. found this thread through the backlinks of people who were buying (thank you!). I registered because I thought I could add some heat to the debates about oakley, rayban, etc:
the reason why you are paying so much for sunglasses is because there is one italian company, Luxottica, which makes and owns 80% of the sunglasses people wear. They have a monopoly on the designer sunglasses market and make a shitton of money marking up 3,700% sunglasses that cost $4 to make (and sell for $150)
according to wikipedia, they own the sunglasses brands of:
-oakley
-rayban
-persol
-tory burch
-prada
-d&g
-versace
-polo
-dkny
-burberry
-chanel
-coach
-bulgari
and a ton of other brands I haven't heard of. They also own lenscrafters, pearl vision, sunglasses hut, and a bunch of vision care organizations run in the US.
basically it's a big fucking scam because they own the medical organizations that say you need glasses, own the vision clinics that determine your prescription, own the glasses shops that sell you the sunglasses, and own the brands that manufacture the sunglasses you are told to buy.
no wonder they keep a low profile, they're so slimy. we're legit worried about italian mobsters or something coming and breaking our legs for bringing back the sunglasses style that ray ban ripped off.