plantar fascia is basically connective tissue that connects ur calcaneal tendon to your toes, i cannot stress enough that stretching is sooooo important for this, strengthening of the uper leg muscles such as btu not limited to your soleus which inserts into the calcaneal tendon on the calcaneus and its action is to plantar flex ur foot. Strengthening this will help decrease pain as well as stretching it, medial gastrocnemius as well as ur lateral gastrocnemius will also help because they r also inserted into ur calcaneal tendon onto the calcaneus and help flex the lower portion of ur leg as well as plantar flex the foot. Medical taping may also help in which it supports ur calcanues, and individual strips of tape cut extending from the calcaneus tape onto each distal end of each toe, ultra sound will also help the pain decrease as well most likely on a lower level because it is not a deep muscle in ur body, but seeing a physical therapist will most def help ur pain relief. Ive been working as a PT aid for a while now, and am going to grad school in about a year to receive my DPT hopefully. hope that helps man