I'd argue that a hundred years of cinema has ingrained something into all of us that I'd rather not have fucked around but I guess in the interest of changing things for the heck of it...
They do have enough money to do whatever they want with film, but that doesn't mean for a second what James Cameron or Peter Jackson do when they make these silly changes is smart or beneficial to film.
What I'm interested in is why he made this decision, and the bigger question... will they market it? (as they did with 3D)
I doubt they'll bother trying to use it in marketing as a "new, smoother frame technology" or some other BS, but that leaves us guessing why Jackson made this decision...