Kind of less emphasis on the how they wear it. Its a basic marketing strategy why do you think football (soccer) players get paid £££ to wear a brand of football boott? Because they know people(mainly spoilt kids) aspire to be like their idols and they think by having their gear it might somehow make them better at what they do and so it makes sales. And the part about it becoming acceptable, how do you think trends start? So yeah im full retard