ON3P, I see what you did there...

SaL22.jpg
 
I feel like there was another (ski?) company with pretty much the exact same logo as Surface. Cant remember who though.
 
Actually, that's not what we did there.

The old logo was simply a typeface called "freshbot", a free online font that was chosen when scott was figuring out how to make skis in his garage. after two years of production, it was obvious that ON3P needed a new logo, so we started working on a big rebranding project.

The orignial logo:

http://1.bp.blogspot.com/_73QGQ7xHN5I/TUe0CFfb1CI/AAAAAAAAABs/b85GDB86nxA/s1600/Logo.png[/IMG[

notice the three.

that was identified as a valuable element that people recognized, especially on the base of the original billy goat:

[IMG]http://www.independentgeartest.com/wp-content/uploads/2010/01/phpThumb1.jpg

The logo needed to have similar characteristics. So, I took the shape and the concept of making it a literal "3" and went from there. After a lot of time, this is the construction that I worked up:

353831.jpeg


It's not derivative of the Maytag logo, it's not derivitive of the Surface logo. There's a lot of reasons that things come in threes in design, the only reason things came in threes in this design is because it's O - N - 3 - P

 
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