andrewT, i think KT means they're not bringing anything new to the table as far as ski technology goes. i think the idea of a company who's doing something different marketing-wise, as surface is doing, is really cool, and its cool that they're gaining a following for that, but i've skied on stuff from smaller companies in the past, and the product was just not up to par with what the bigger companies are putting out. i'm not saying that surface puts out a shitty product, cause i havent skied them, but from looking at the ski and what they have to say about its construction on their website, it doesnt seem all too different from a lot of stuff out there.