Hey Guys,
Rarely
do we jump in on forum posts, mainly because this is your guys venue to
discuss and hate to change the course of a thread, hope you guys can
respect that. That said I would like to put some clarity on some areas
that seem to be misunderstood by some in regards to our roots and
direction of the company in the long term. The main point that all of
us here always want to be most clear is that we are rooted in newschool
skiing. That fact has not, and will not change. I think that sometimes
because we don't make neon colored 6XL t-shirts there is a notion that
we are abandoning our roots which is not the fact at all. Tall tees in
fact are not a skiing only thing and started in Urban fashion. Galaxy
made them in the early and mid-90's and what was once a maternity based
shirt became an urban look. But just like everything else, there is an
ebb and flow that happens and it resulted in a change in the aesthetic
that people wanted. Change is often met with resistance but we are not
going to be a stale company and sit around happy with the status quo.
If we cared about making a ton of money we would print 10,000 J-Crown
Tall tees and make 70% gross margin while selling sticker packs for
$10. We respect you guys as our market more than that and we would
rather provide you with quality and variety of offerings so you can be
an individual, not a billboard. We would rather continue growing the
brand with substance.
Additionally, just
because we are growing in the "non-sweatshirt" area of our business does
not mean we will become a generic street wear company. We will always
make things in our unique way like we always have and we will always
flip things the way we want to flip them. If we just made tall tees or
tall hoodies only then our company could never grow because we would
just saturate the market. You guys don't want that and neither do we.
Those who know us know that it is our biggest fear. It is why we deny
90% of the inbound retail requests we get (and we get a lot of them).
Our fit has always been longer and slimmer to fit the way you guys like
it, but turns out that others like this fit as well.
Anyone who does research on the brand they are buying will do
research and find our Family page and be introduced to newschool skiing
through the likes of Tom Wallisch, Adam Delorme, Mike Hornbeck, etc,
etc. We have been fortunate enough to introduce our brand to a number
of others outside the ski community including Method Man, Redman, Cool
and Dre, Don Trip, Pretty Lights, RJD2, Big K.R.I.T., Curren$y. The
idea of any of those musicians researching the brand and watching an
edit of our team, makes me proud to push the Jiberish style of riders we
support. If they spread the word and others take notice of what we are
doing that is good for our sport too. It is how you can bring a little
bit of your world to them. Our goal has always been to grow this
company bigger to give even more exposure to skiing and the style we
think represents us best; 'us' being all of us not just Jiberish. All
that said as trends change and as our entire market matures, we are
adding looks, cuts and fits to fit our offerings. Sometimes you have to
take a fine ass lady out to dinner and need to look proper, we got you
covered there as well as getting your Henrik Harlaut steeze on the
hill.
Our brand's focus since the beginning was to give an identity to you
guys off the mountain, and part of that is variety. Streetwear brands
are the ones we have always been associated with the most because we are
not an outerwear company. As we continue to grow in more streetwear
stores in addition to ski/skate/snow we will always have some focus on
relevant looks for streetwear, that does not mean we will not make our
core product offering. We will always cover you guys on dope hoodies
that you can shred in.
Love you guys and
your brutal honesty, always appreciate it fellas. Those who read this
and "get it" are the ones who are supposed to and are FAM for life.
Thanks for all of the incredible support we have received. You're the reason we do this.
Gabe
Damn that was long and I am feeling those skiing withdrawls too fellas.