Yea, I understand that. I'm not talking RED specifically... but ARRI and other digital cinema. The reason I mention RED is because they are innovators in digital cinema... In my opinion being ahead of the curve is the best way to compete.
The way I see it - RED, ARRI, is all the high end digital stuff. It has a lot of wonderful features and produces a nice image. Besides that, they shoot really high resolutions, resolutions that will output well to film and will be relavant in film making for a while to come, even as TVs and broadcast move to higher resolutions.
The FS100, AF100, etc, are all great prosumer or indy cameras, because in reality what they offer is a wonderful image, reasonably features and output in a nice package at an attainable price.
So this camera comes along... it doesn't have resolutions that are future proof, it doesn't have any truly ground breaking features, etc. But it costs almost 3 times as much as other cameras in what I would see as a similar market, and for the price it's not really doing much different than the F3 which has been around for a year.
I know that resolution isn't everything - but coming from my background as a photographer and a print designer it doesn't make sense to me to just be OK with just what you need, a 1:1. For print design, which is commonly output at 300dpi, I design at 450. most people do this. It's ensuring that you'll have what you need should things get bigger.
Really, what I'm saying is that in the world today, when things (especially technology) change so damn fast, I don't know why Canon would build a camera that's so similar to other market offerings, especially when they are hyping it to be like it's going to be some sort of awesome hollywood camera.
We'll see what RED does.