That's cool, but we should also become communist and spread money between everyone, and make sure every business has a chance.
Sorry bro, but it doesn't work that way, it's kill or be killed. It depends on the products they make: if they are good, there is no reason to support "core" companies for the pure reason that they have been supporting the ski industry for longer. Just saying, not to hate on FT or ON3P or anything.