New Sony Ad looks like an FSTV ripoff?
- Thread starter t_rob
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t_rob
Active member
13151342:pussyfooter said:
Overly coincidental concept (lights on skiers/riders at night) made by an agency/production company/director with no clear ties to skiing over a year after a rather successful (200k+ view) video came out.
The chances of the Sony project not being inspired by SFTV, Elias ambuehl's LED project, or similar are pretty much zero in my book. How is it even possible that SFTV didn't influence the Sony ad in some way? I'm willing to give them zero credit for this.
"Ripoff" obviously depends on the clause that they were influenced and didn't use ski movie people in their ad.
So if you're heavily influenced by something, go to the source to get it right. If the credits of this film said Director: Mike Douglas, Jeffy, or take your pick an industry film hotshot, I'd have no issue with it. However, the Director is Peter Thwaites, a guy who constantly makes commercials with million dollar budgets for clients like Playstation.
In the last year we saw Coors contact PBP and make another Detroit thing. The agency that makes ads for Philips contacts Sweetgrass after seeing Valhalla to make an ad for them. And here we have this project. Who made it? Outsider.tv and Peter Thwaites. Who are they? What do they have to do with skiing/snowboarding?
t_rob
Active member
13151467:pussyfooter said:
It comes down to people seeing skiing and snowboarding for the first time in ads like this and thinking that what they just saw is the coolest shit ever when really it's quite far from it. It pretty much falls under the public perception of skiing vs. skiing's perspective of skiing debate that happened around the Olympics. I'm seeing positive feedback about these projects and I'm like, this isn't the original shit that you think it is.
This Jenny Jones ad also came out within the last week some i'm sensitive about milking this sports while randos are cashing in while the production companies in this sport are dieing.
