huckasaurus
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Ski Press Mag
February 16, 2005
Boulder, Colo. (Ski Press)
Storm Mountain Publishing Company (SMP), parent of Freeskier Magazine will launch a new ski title exclusively for the hard-core, teen market.
The launch was announced today by SMP President & CEO Bradford Fayfield.
Fayfield said, the new magazine will speak directly to skiers ages 12-18 and focus on editorial strictly relevant to the youth market, adding that, “The magazine’s production will thrive on a raw, edgy look and feel, breaking traditional publishing standards with each issue.�
The news follows TransWorld Media’s decision last fall to close down Freeze Magazine. According to a release, Freeskier’s Matt Harvey will serve as the editor of the new magazine and website. Harvey is is best known for founding the freeskiing website “Newschoolers.com.�
“This magazine is going to be the most raw and uncut editorial ever produced for the newschool rider,� said Harvey. “Much of the edit will come directly from pros, amateurs and randoms alike. It will be unpolished - straight from the underground ski scene and into the hands of our readers.�
Fayfield said that the new magazine will be a perfect compliment to Freeskier, which targets skiers ages 18-30 and employs more diverse editorial. Freeskier’s edit ranges from the terrain park to the big-mountain scene to the bar.
The new magazine has yet to be named.
February 16, 2005
Boulder, Colo. (Ski Press)
Storm Mountain Publishing Company (SMP), parent of Freeskier Magazine will launch a new ski title exclusively for the hard-core, teen market.
The launch was announced today by SMP President & CEO Bradford Fayfield.
Fayfield said, the new magazine will speak directly to skiers ages 12-18 and focus on editorial strictly relevant to the youth market, adding that, “The magazine’s production will thrive on a raw, edgy look and feel, breaking traditional publishing standards with each issue.�
The news follows TransWorld Media’s decision last fall to close down Freeze Magazine. According to a release, Freeskier’s Matt Harvey will serve as the editor of the new magazine and website. Harvey is is best known for founding the freeskiing website “Newschoolers.com.�
“This magazine is going to be the most raw and uncut editorial ever produced for the newschool rider,� said Harvey. “Much of the edit will come directly from pros, amateurs and randoms alike. It will be unpolished - straight from the underground ski scene and into the hands of our readers.�
Fayfield said that the new magazine will be a perfect compliment to Freeskier, which targets skiers ages 18-30 and employs more diverse editorial. Freeskier’s edit ranges from the terrain park to the big-mountain scene to the bar.
The new magazine has yet to be named.
