Jordan, very well put, and I appreciate you coming on here and posting, it takes sack to do that.
The one thing thats going to hold you guys back from incredible sales numbers is the fact that there are curved up tails on your skis. Twins scare uneducated people. If a uneducated snowboarder walks into a shop, he/she will not even shrug at the fact that a snowboard has a turned up tail for 'switch' maneuvers. Fact of the matter is that a twin on a snowboard is pretty much standard equipment. YET, on skis, its not. Yes, women specific snowboards sell well, thats because a women specific snowboard is exactly like the K2 T9 or a Rossi B1W. Standard equipment. Twins scare people.
I can tell you that women’s skis sell extremely well, it’s the new thing. K2, in my eyes, does the best job with it. The “LOVE� series next year is going to sell so well, its not even going to be funny. Chicks come in the shop all the time, see the graphics of the skis, and buy them on the spot. I have already presold about 3 or 4 Burnin Loves just on graphics alone.
Listen, I applaud you guys for making a female specific ski, everyone’s doing it. Just your not going to get any “new� skiers on it. TWINS SCARE UNEDUCATED PEOPLE. The common female who walks into a shop is just going to steer towards a Burnin Love, I know that its going to be lighter then your ski, and theres no twin.
Although I rant and rave, I really mean no harm, just my personal opinion. And as a product manager, I know that opinions count, positive or negative ones.
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S.M.I.T.H