yea i hate when companies do this sorts of stuff to gain promotion and a voice, if you ask my opinion, ninthward sort of does the same thing, and i will never buy a pair of their companies skis, and will never buy another level one movie...its a unique way of grabbing attention...and they are more than aloud to do it, but in a way its sort of gay that you have to do such lame stuff to draw attention to yourself, another example is static films making it look like someone got seriously hurt in their trailer, and then when you see the movie you see that no one actually got hurt but it was a green screen, the fact they portrayed someone getting seriously injured and having it all be a joke is simply messed up, what about the guys like tanner, and dumont, combs, and andre who do go out there, and ride hard and truely do get hurt rather than sit in front of a green screen with skis on their feet laying sideways....its creative from all aspects...but its a fucked up selling point, and i beleive in the long run people will start to be less inclined to purchase something from that company...just my 2 cents