I'm just really fucking confused because he comes from an esteemed ski racing family, his dad was an olympic and World Cup ski racer which is 100% how KJ got the atomic sponsor, and he went and graduated from fucking Dartmouth and he decides that his contribution to the world will be these stupid fucking tik toks. It is a little bit bizarre and beater behavior, there can't be THAT much money in it it isn't like he's shilling random goggle companies yet or anything.