So where do we stop? Should skiers stop making promo edits? Should skiers not be allowed to enter comps to showcase their talent? Your argument makes little sense. First of all, he didn't even make the page, you are arguing over a hypothetical situation here. Second, who cares if DID make a page? His skiing is taking off and people are interested, why not make a page specifically for people that are fans, and then he can keep his real facebook for his actual friends and family. It's a facebook page for cryin' out loud, its not like he is awarding himself the Nobel peace prize.