I love Sevens. Hate on designer jeans all you want, when it comes down to it, they fit much better and they last forever. I still wear the same pairs I bought in high school. Plus, I like the designs they sometimes put on the back pocket. And I wear a lot of 3 dollar t-shirts (thanks Forever 21 sweatshops), so I guess expensive jeans balances my wardrobe out.
Except when I go to the barn or hiking, then I wear cheap $25 jeans from American Eagle.