i hate jagermeister and to be honest, their marketing department has to be THE FUCKING BOMB. i mean, noone i ever met (even if they drink jm all the time) actually likes the taste or whatever, its just plain gross. but somehow the brand emerged from a digestif for people in need of a digestif (eeehm, older people??) to what it is now. say what you want, but jm's marketing department is unreal.