How about we stop useless stereotypes and accept that there is ignorance everywhere you go, and not single out "most" people of an entire country. Believe me, there are idiots aplenty in the aforementioned country. As far as English goes, same thing. It is not a second nature, it is about the interest and the lingual ability to further that interest into coherent, flowing text and speech, just as Jacob and Jon have often presented.
Scandinavian countries give birth to and harbour many intellegent people, and one reason for that is the modern establishment of our educational strategy. In Finland, we start Swedish possibly in the 2nd grade, English at the latest in the 3rd grade. Third language options like French, Spanish, Russian etc. are given at the latest in the 5th grade. We are very lingual people at least in theory, but do we all use the chances to develop those skills? No. Not at all. I wish more of us did, as the ability to communicate is the most important thing in the world.
Went slightly off-topic there, but as I've said in other threads about the Street League -option for competitions: go for it. You now have the chance to establish a new brand into the skiing competition scene, much like JOI or JOSS. A more freeform showcasing of the abilities of modern trick-oriented freeskiers, both technical and style aspects highlighted - it could be legendary given the right circumstances.