Not sure if you where looking for feedback on the site or products. I like the site (7/10) except you need a hotter cover girl. As for product feedback:
The "box tee" is a boring, overused design. The "Guru tee" comes across as douchey and overstated. I'm not sure what the message behind your product is. Are you representing the outdoor community? The black community? Are you attempting to make hip street-ware or something for frat bros to look more thug in? Perhaps as our product line expands and evolves, you'll have a more defined meaning, but right now, you don't have anything that makes you stand out from the dozens of clothing companies people have shared on NS.
I don't mean to insult you or say your products suck, I'm just trying to provide honest feedback. I hope you succeed, but try and stand out a bit more.
