my most important piece of equipment is my boots. if the boots don't fit properly and are uncomfy or cold, that will fuck me up every single day more than anything else could. it's just a major bitch to be wearing uncomfy boots. my second most important piece is my skis. they gotta get the job done the way i tell them to get the job done. brand is only a concern as far as quality goes, i'll support any brand that makes a good quality product that i can enjoy. then gloves, they gotta be toasty warm on -30 Celsius days, I can't be out there with freezing hands or i'll have to keep takin breaks to warm them up, and more breaks = less skiing.
then there's the outerwear, it has to be warm enough to keep me warm when it's freezing (i wear layers most days), but cool enough that i won't burn up on warm days (when i don't wear layers). as far as brand and such go with outerwear, i don't give a fuck, as long as it's within my budget and it does the job. looks are the least important thing about my outerwear, if i can look good skiing in shitty clothes then my skiing is good, but if i look bad skiing in dope clothes, then it's just fucked.
yeah i'm kinda calculated when it comes to my skiing gear, i don't just pick the cool stuff.