How do all these ski brands make it??

utahnewb

utahnewb

Member
But like really, how?? I’m doing a project in a class involving markets and I’m analyzing the ski industry. It’s like all the time I’m hearing about some new planks hitting the shelves. When I bought new skis I had a hell of hard time picking something because it’s all so good. How do all these smaller brands especially make it? But then I remember that montec is for some reason popular where I’m at lol
 
It's all about marketing and reducing costs to stay alfoat.

But there's actually a lot of turnover among the smaller brands, most of them don't really make it long term. For example, Sego went out of business a year ago even though they made really popular, highly regarded skis
 
14554596:SlushSeason said:
It's all about marketing and reducing costs to stay alfoat.

But there's actually a lot of turnover among the smaller brands, most of them don't really make it long term. For example, Sego went out of business a year ago even though they made really popular, highly regarded skis
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Playground construction costs add up when you have to build them all over the mountain.
 
I mean you kinda gotta take a step back and look at the people that start them, a lot (not saying all) come from some kind of money or all ready have wealth- like how Bill Wanrooy launched Revision skis after already making some money in the dental industry.

Like have you ever walked through a city or ski town and seen a random ass art gallery with no one inside? Rich people will buy them so that they can host events and sell art, even if they lose money operating it, or rarely turn a profit selling anything. They have plenty of money to fall back on, so it's more a hobby than a business.

Again, not sayin it's all of small ski companies, but it is a significant percentage. There are plenty of companies that started out pressing skis or printing t shirts in their garage or a rinky-dink little warehouse. But a lot already had money to begin with and started a company because skiing is something that they enjoy and wanted to be involved.
 
I remember reading that somewhere around 500,000 pairs of skis are sold each year in north america. That is such a pitifully small number. I wonder the same thing all the time, OP
 
Brand identity. Building a community and relationship with your customers rather than just focusing on product. Jetskis just makes icelantics but they got a ton of 14 yr olds buying their shit.
 
topic:utahnewb said:
But like really, how?? I’m doing a project in a class involving markets and I’m analyzing the ski industry. It’s like all the time I’m hearing about some new planks hitting the shelves. When I bought new skis I had a hell of hard time picking something because it’s all so good. How do all these smaller brands especially make it? But then I remember that montec is for some reason popular where I’m at lol
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Mom and Dad's trust fund money
 
They don't more often than not sadly. For every ON3P there are a million smaller brands like HG, Sego, Bluehouse that just didn't get it done financially.
 
14555114:Rparr said:
I remember reading that somewhere around 500,000 pairs of skis are sold each year in north america. That is such a pitifully small number. I wonder the same thing all the time, OP
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averaging $500 a pair thats still $250,000,000 up for grabs yearly
 
it is all about planning, I know a newer company that has made a pretty big wave over the last two years but they are just now barely turning a profit. it's about doing it at the grassroots level and being committed to the brand and not making shit at first.
 
topic:utahnewb said:
But like really, how?? I’m doing a project in a class involving markets and I’m analyzing the ski industry. It’s like all the time I’m hearing about some new planks hitting the shelves. When I bought new skis I had a hell of hard time picking something because it’s all so good. How do all these smaller brands especially make it? But then I remember that montec is for some reason popular where I’m at lol
Click to expand...

They don’t
 
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