Don't make your name sound too
contrived. The world is full of product names that are trying too hard
but don't stand out: Use a name with personality. Also, using "Storm", "Avalanche", "Hurricane" or some other reference to extreme conditions in the name can have a positive influence on perception of strength, performance and durability.
pogo-stormwear, pogo storms, DeepWhite, Lone.tree...
If you're gonna have a logo to go with it, try and make it so that it relates to the name.