isnt selling out the whole point of being a professional skier?
"so ________, we'd like to sponsor you.  we're going to give you a bunch of free shit and pay for you to go on a bunch of trips and also pay your entrance fees into every comp you like.  all you have to do is ski, well."
i wish i had some huge company jocking me, i'd sell out in a fucking heart beat.  its not like the music industry, where "selling out" suggests changing your musical style to satisfy your record company.  no one is changing how they ski here.