It's such a sweet little mountain. It gives Heavenly a run for its money with views of the lake. One of the last non-corporate hills in the area too.
But they haven't invested much into snowmaking or lift infrastructure. Half the mountain is rarely open because coverage is rough. They aren't on a mega pass, and increased traffic along 89 has made it a huge PITA to get to on weekends. No weekender wants to drive through Palisades traffic to ski Homewood. For all these reasons and more, visitation has been plummeting in recent years.
IMO, it would be the perfect opportunity to be the cheap, family destination in Tahoe. Be the chill local resort in North Lake. Undercut the competition and lean on your views of the lake and low crowds. You'd get tons of business.
Instead, the owners are trying to privatize the resort for local homeowners. They're raising prices. If nobody buys tickets, they can bring it to their board and say "Hey look, nobody is coming here anyways. Let's go private". It's such a bummer.