This a pretty controversial topic for a couple reasons,some companies do end up doing a good job however it’s a very thin line for companies to walk.
Either you don’t put out women’s skis and just say ‘You girls are rippers,you don’t need lower spec skis just ride what we’re putting out and treat them as unisex skis.’ This has the downside of some skiers calling them out saying ‘we need women’s skis this is unfair.’
This usually leads to an approach like this; ‘We’re going to put out women specific skis that will be slightly different from our men’s versions,with smaller lengths,slightly lighter construction styles because in general and from simple rules of science women tend to be lighter and not as tall as men. Different top sheets will also be used to easily distinguish the skis as women’s specific.’
But again this can sometimes make people present the argument of ‘Your being rude saying women are unequal to men and so get given different, under performing products.’
It’s an endless cycle which will always have some people opposing whatever the company is doing.