I lked the ad when it was just the photo with the small under armour logo in the bottom left.
That being said, I am now seeing a very BUSY background behind the shot, that simply has too much going on. Sometimes less is more.
I think its a good idea to have ads on the front page (nice one hibbert) but as long as it stays in line with the fact that it needs to be accompanied by a sick ski shot which should take up the majority of the real estate.