hahhaha, everyones like, I like FRESH, they give me good prices  discounts because Im on a team or whateves. Steve gives everyone discounts.... he's not specially treating you becuase you are "you". He treats everyone equally like a customer, a friend and supporter of the store.
I think I would pick FRESH over Ski Cellar, because hahhaa, omgzers, I get like the best ever discounts, ahhh just kidding, I like FRESH because of the skis they have. I wish FRESH had a better service shop though, if it was like Ski Cellar, then that would be dope.