Hollister may have some dumb ass shit but dumb ass parents that take their dumb ass kids to shop there and spend a butt load of dumb ass money. If while those dumb ass kids pick up a sweet ass magazine called Freeskier and think freeskiing is the shit, those dumb ass dollars become sweet money they invest when they buy their kids the latest Simon Dumont clothes/skis/gloves/hats/etc. While it may not be the coolest to be in a shop like Hollister, it's good to get the exposure. I've always hated huge shops that claim to be core (Hot Topic, Hollister, and fucking Abercrombie a few years ago when they were making Taos, Mammoth, and Whistler t shirts for $50 bucks). BUT!
Those shops have a shitload of traffic and for every 100,000 kids that walk into their obnoxious My Chemical Romance blaring store doors, one kid decides he wants to be a "sick ass gnarly skier dude, bra!" then I'm all for it because those bucks are going to our friends in the community. Take a look around kids, it might suck but its only helping the cause in the long run. If you really think this is bad, wait till halfpipe is in the Olympics... Then, as my good friend once said, you'll see guys eating fried chicken out of a bucket on the podium because they're sponsored by KFC. I'll start bitching then but until then, let Hollister and Freeskier be. Go skiing.