It comes down to the individual product more than the company for me. Obviously I love companies like Line, Armada, etc. that put out sick content and sponsor huge names too but I don't really have a favorite. Core companies like Vishnu, Icelantic, ON3P, RMU, etc. are cool for being what they are as well. K2 has great pricing compared to a lot of the other companies IMO. They all are pretty legit...
Idk, not really loyal to one brand.