Well that's just the thing... We want everyone to get as stoked on sliding rails as we are. So we build rails out of recycled material and let everyone come shred them every month.
Why not Amazing? Well it started out as the acronym DUR slang for durty! --- Decent Urban Rails!
ITS NOT A COMPANY ITS A LIFESTYLE
but seriously its a bunch of ill dudes you have no idea who you are talking about, they deserve a fuckin orange name!