Saw their stuff at SIA... nothing really stood out for me
Didn't take a whole lot of risk their first year, but since it's DaKine they already have a massive number of accounts and it won't take long to grow their retail base
I think I heard something about them working with GORE-TEX® for next season... I'm sure like all companies their stuff will get progressively better over time
thank god there's another company in the outerwear market. i feel like they're really addressing a void that wasn't filled by the other 932 brands making fucking coats.
definitely a profit oriented initiative, not that that's a bad thing, but it looks like they're really trying to appeal to the same people who shop at dicks sporting goods and still think burton is an underground brand