But at the same time realize how much money it costs to run and maintain everything d-structure does, two shops, production company, two websites, local events, etc...Now think about how much money is in skiing and rollerblading, and it's probably not as much as you would imagine.
It's not like I know anything I'm saying for a fact, but I'm just trying to make sense of it. I'm sure it's not cheap to have a webmaster constanstly updating the site, especially in the off-season when not many skiers purchase skis + equipment online.
I'm sure they'll get the pre-orders up when the larger movie companies start offering theirs. On the other hand they'd like to promote their own movie exclusively for a while before others, that's just commmon sense.