The problem I have with COREUPT (fucking stupid name btw), is that I really feel by creating this company Rossi/Dynastar is basically saying our customers are a bunch of morons. I really take it as a slap in the face that they think the freesking community will be stoked, and willing to shell out their hard earned cash for something that is already on the market, just rebranded to be "core". It is just downright insulting. Sadly, lot's of people probably will buy into the "coreness".
My second problem with this company is just that the market is getting way to saturated with mediocre products. Every week there is some new upstart ski company that claims to be the next big think , and kids get all on their cocks, because they think it is cool to waste money on shitty skis in the interest of being a unique individual. None of these companies offer anything that wasn't previously offered in the market, and they often start repping and hyping their product, launching websites etc before they have even had a season or two under their belts of R&D. Basically, it is a bunch of people looking to take advantage of the ski community and make a quick buck, and it is bulllshit.