If some one asked you who the big companies were, you would probably respond with rossi, salomon, K2, atomic, and dynastar; right? well they all started making skis a long time ago. None of them started making skis in the last 15 years, they all were also originaly making skis as their first product. None were big companies that decided to move into the the skiing industry after they were succsesfull. They all started out Small. And to talk about comanies getting into skiing because it is popular. Lets look at Ninthward or Armada, it was not started by a coupple of guys who wanted to change something about skiing. They started the business because they thought thwy could make money off of it because it is "popular" And face it if Ninthward could be as big as Atomic they would be. If that is not their goal (to sucseed) they will not be a company in 5-7 years.
So yes big ski companies are really just core companies that were sucsessfull.