My brother, i shit you not, is doing the advertising for Carl's Jr. He works for 72 and Sunny in LA as an ad copywriter. he made a presentation the other day to them and they loved it.
i have no idea what the concept is, hes not allowed to tell us because if i knew, i could compromise the ad. When he worked at Crispin, Porter, and Bogusky, he worked on microsoft (he didnt create the ad though) and was part of the jerry signfeld and "windows not walls" campaign. He couldnt tell us about that either because they have to fight for the advertising contract.
if you wanna say this is BS, why would i take the time to give you relevent facts about advertising agencies that no one knows about....