I bought them because i have a narrow foot. I don't buy things because of a name brand or because a certain pro wears them. i did my research before I made my decision. I also asked one of my fellow ski school instructors, who also works at the shop I went to, how he felt about the boots. Last season, I had SPK's and my feet were sliding from side to side in the boots. I knew i needed a narrower boot so I looked at Dalbellos and Full Tilt. I didn't like the way the Dalbellos fit, so i went with the Full Tilts as they were the best fit for my feet. I also liked the flex in the Full Tilt better than the Dalbellos. They were properly fitted, as the method of the shop I went to was the same as every other shop. I'm not sure if I let my foot sit in the boot long enough for the liner to properly mold to my foot, possibly causing the pinch in my heel.