I always liked K2 growing up because they understood skiing wasn't about the image being portrayed by the big Euro brands. K2 was down home, a bit dirty and rough around the edges and balls to the wall freeride. Sure the brothers Mahre did good racing, but racing wasn't fully in K2's blood. They had irreverent ads and the history of Hot Dogging with Bobby Burns and Wayne Wong, and they started to market and build skis for the skiing outside of the resort with Scott Schmidt, Plake and Mike Hattrup ripping on old Extremes. When they created the Factory Team back in the day with Morrison, Kreitler, Ostness and crew, building the Seth and Kent pro models and the poacher, I was sold. And that is why I work here.
Other brands I am stoked on:Armada: since Hans and the athletes know they are pushing skiing in the right way. They understand and they are good people. No attitude.Line: since J Lev is the man and wears his heart on his sleeve.Smith: helped me out a long time. Great product and great people behind the scenes.Oakley: because they put a ton of money into out sport and make great product. Good people working there watching over the ski side. GS.Orage: Cody knows skiing. Hands down. And he can shred.Salomon Boots: Me rikey!! Damn they know feet, and binders

Red Bull: also puts a bunch of money into skiing to promote and assist athletes and I love the shit. Mmmmmmmmm.Moment: I love what they are doing. Kicking out tons of new shapes and sizes of skis. Keep pushing it.Dakine: they crush it on everything they do. Good product, image and design.
There are rad people working at all sorts of companies in our industry, I think we are all lucky to do so. Everybody does it for the love of skiing, I just think some of these companies understand it through and through.