Atomic Skis Rumor

JohnBolea

JohnBolea

Member
Is it true that some skiers on atomic that appear to be riding infamous are actually riding punk with infamous graphic's?
 
This has certainly happened in the past. For instance, Dumont rode the older, capped version of the Dumont Pro Model with updated graphics because he really loved the ski. I'd imagine this is a wide-spread phenomenon.

Feasibly, how can you effectively market a low price-point ski like the Infamous without have team riders ride it? Would you then, as a brand, have your athletes ski a ski that is inferior and/or does not suit their needs?
 
most pros are on skis that consumers cant buy. more than likely different base materials and construction of the ski. its been like this for years.
 
I saw Mitch Brower at pc with infamous top sheet. I could tell by the tip shapes. Definitely on punx
 
No way that Jossi is slaying these massive slope courses on anything but Punx (but if you told me that he is the only one that actually rides the Infamous I wouldn't be surprised because he keeps it tru like that).
 
Probably/Yes. If a pro finds himself rocking out with a pair of skis, he'll stay with those and most companies don't care what their athletes have as long as it's their product. Baseline is; if a pro wants something and the company couldn't care less, he's gonna get what he wants
 
They're a fucked company. They dropped Stack Ager and Sherpa even though those guys were landing switch in backcountry.
 
13639307:simmers said:
They're a fucked company. They dropped Stack Ager and Sherpa even though those guys were landing switch in backcountry.
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e3d.gif
 
13639134:Klaus said:
I saw Mitch Brower at pc with infamous top sheet. I could tell by the tip shapes. Definitely on punx
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mitchell has said that he uses some of Atomic's wider all-mountain freeride skis like the automatic 102. like you said he just throws on the infamous top sheet.
 
13639258:Squirrel_Murphy said:
Probably not. It's very not legal to have the wrong graphics
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wrong. the parent company & its athletes can do absolutely anything they want to.
 
topic:johnbolea said:
Is it true that some skiers on atomic that appear to be riding infamous are actually riding punk with infamous graphic's?
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Who tf cares why do you pay attention to stuff like that anyway
 
13639307:simmers said:
They're a fucked company. They dropped Stack Ager and Sherpa even though those guys were landing switch in backcountry.
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Money talks my man. Plus landing switch in the backcountry 9 out of 10 times looks horrendous on skis unless its some jibby feature I think big jumps look awful
 
13640078:animator said:
Who tf cares why do you pay attention to stuff like that anyway
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There's a reason companies sponsor riders and then have them ride a certain ski (or graphic). They find that a certain demographic identifies with and follows a certain skier, so they match that skier with the product (and price point) that fits that demographic. They won't force a skier to ski a product that is inferior or less than what they want, so they will give them the skeleton of a ski that suits the athlete, and slap graphics on it that match the lower price point ski. It's fairly basic marketing. it's very obvious people care about if we get threads like this & companies devote time & resources to it.
 
13640160:Park_Ranger said:
False
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different strokes different folkes....but i'd watch a steezed out cork 3 anyday into a stomped landing than a 5 or 9 with a crap landing and maybe a hand drag
 
13640162:animator said:
Yeah fairs athletes are supposed to ride certain skis but who cares if theyre not
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Who are you to decide what people can & can't care about? What people can & can't talk about or be interested in?

It raises questions. Consumers want to emulate the skiers they look up to and follow closely. If you're a fan of Jossi Wells and Atomic markets to you that he rides the Infamous, you want to buy the Infamous. They are making a calculated decision that the consumers that are fans of Jossi Wells are qualified buyers of the Infamous and unqualified buyers of the Punx. The Punx are too big, too beefy, and too far out of that consumer's price range. Does that mean Jossi is suited to ski the Infamous? Not necessarily. So, they have him ride Punx dressed in Infamous graphics. It's a win-win. Jossi gets the ski he wants and Atomic effectively markets their ski to the proper qualified buyers. So, when the consumer finds out that the ski their favorite riders ride are not in face the ski they bought, it begs the question; "what is wrong with the ski that it is not good enough for X Rider, but it is good enough for me?"

If you're still not getting it, I'm assuming you're 13.
 
13639694:h.robarge said:
mitchell has said that he uses some of Atomic's wider all-mountain freeride skis like the automatic 102. like you said he just throws on the infamous top sheet.
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Makes so much sense, there's just no way those are really them
 
In some Taylor Seaton edits, his skis look like infamous but they seem a lot wider underfoot. So can't decide if they are mystery skis or if Taylor Seaton is a midget.
 
13639258:Squirrel_Murphy said:
Probably not. It's very not legal to have the wrong graphics
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13640004:BenWhit said:
wrong. the parent company & its athletes can do absolutely anything they want to.
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13640037:Session said:
Literally the dumbest thing I have ever heard on NS.
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You guys are pretty fucking dumb to take this serious considering how many times people jizz over new prototypes on this site with repeat graphics or even blank topsheets.

"very not legal." Who even says that in a serious way? Newbs.
 
13640554:Squirrel_Murphy said:
You guys are pretty fucking dumb to take this serious considering how many times people jizz over new prototypes on this site with repeat graphics or even blank topsheets.

"very not legal." Who even says that in a serious way? Newbs.
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Because I'm supposed to infer your tone or trolling among the thousands of uneducated tweens on this site from an innocuous comment. GTFO out of here. If you were a recognizable name, maybe you'd be onto something there.
 
13639031:freeskibum82 said:
most pros are on skis that consumers cant buy. more than likely different base materials and construction of the ski. its been like this for years.
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While it might be true that some skis have different topsheets i.e. the topic of the thread, i'd say most of the time the "pros" are on skis that the consumers can buy. Companies don't just make specific skis for athletes unless it's a pro model, which you can buy. The only exception in this case would be prototypes that they're testing to be a pro model or just a new model in general, what you're saying just isn't true these days, maybe 6 or 7 years ago armada for example made pipe skis for athletes with races bases, but now that's just the pipe cleaner, it was definitely something that did happen, companies just make those kinda skis now, get what im saying?
 
13640579:BenWhit said:
Because I'm supposed to infer your tone or trolling among the thousands of uneducated tweens on this site from an innocuous comment. GTFO out of here. If you were a recognizable name, maybe you'd be onto something there.
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Yeah, you are the grammar placement is a dead giveaway but then again you must be the uneducated tween, so there's that.
 
13640587:eheath said:
While it might be true that some skis have different topsheets i.e. the topic of the thread, i'd say most of the time the "pros" are on skis that the consumers can buy. Companies don't just make specific skis for athletes unless it's a pro model, which you can buy. The only exception in this case would be prototypes that they're testing to be a pro model or just a new model in general, what you're saying just isn't true these days, maybe 6 or 7 years ago armada for example made pipe skis for athletes with races bases, but now that's just the pipe cleaner, it was definitely something that did happen, companies just make those kinda skis now, get what im saying?
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This. If it does happen, I bet that it is reserved for a select few guys who are the big money comp commercial skiers. 9 out of 10 pros are riding the same skis as everyone else.
 
13640597:Squirrel_Murphy said:
Yeah, you are the grammar placement is a dead giveaway but then again you must be the uneducated tween, so there's that.
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I don't understand the sentences you're making.
 
13640587:eheath said:
While it might be true that some skis have different topsheets i.e. the topic of the thread, i'd say most of the time the "pros" are on skis that the consumers can buy. Companies don't just make specific skis for athletes unless it's a pro model, which you can buy. The only exception in this case would be prototypes that they're testing to be a pro model or just a new model in general, what you're saying just isn't true these days, maybe 6 or 7 years ago armada for example made pipe skis for athletes with races bases, but now that's just the pipe cleaner, it was definitely something that did happen, companies just make those kinda skis now, get what im saying?
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That is true. i guess the definition of "pro" has changed since then.
 
13639694:h.robarge said:
mitchell has said that he uses some of Atomic's wider all-mountain freeride skis like the automatic 102. like you said he just throws on the infamous top sheet.
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I asked yung brower this on instagram and he firmly stated that he rides the infamous, not sure if that makes a difference or not
 
13639694:h.robarge said:
mitchell has said that he uses some of Atomic's wider all-mountain freeride skis like the automatic 102. like you said he just throws on the infamous top sheet.
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I asked yung brower this on instagram and he firmly stated that he rides the infamous, not sure if that makes a difference or not
 
13641341:murphyboiiii said:
I asked yung brower this on instagram and he firmly stated that he rides the infamous, not sure if that makes a difference or not
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Well I highly doubt Atomic would be down with him telling random people that he doesn't use the stock ski. They pay him to promote the Infamous ski, thus why he puts the graphic on whatever else he rides. Also, I'm sure he works with Atomic on new skis/shapes/flex patterns, etc. so it's not entirely unlikely that he uses a much different ski than what the consumers see.
 
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