Atomic Apparel

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Hdjaiahsbfuw

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What do you guys think of it or where you think it might go? It's been around instagram for a bit but I haven't seen a lot of hype around the topic. any thoughts?
 
Atomic like atomic skis? I have one of there sweatshirts, it's nice but I don't think they are going anywhere? It's just a ski company that makes sweatshirts
 
Stay tuned for the official info storm to hit, but we are launching a full line of actual high end outerwear, not just hoodies and t's. The 3 lines of pants, jackets, and insulators have been in development for the past 2 years and are rather high end and targeted to more of a progressive all mountain crowd, so not exactly NS's cup of tea. But the apparel line will be comprised of super light, high end fabrics, using Pertex as our waterproof breathable membrane, with some pretty unique features and designs to help out stand out from the other brands currently on the market. All design and development is done here in Austria by our own dedicated apparel team and production takes place in our sister Arc'teryx's factory so you know the quality and detailing is as legit as it can be.

Two of our athletes have signed long term contracts to ride the apparel: Dana Flahr and Daron Rahlves. Dana left The North Face and Daron left Spyder to do this, so hopefully that gives you an idea of our commitment to create a high quality line of outerwear.

As we roll our more details, I will for sure answer more questions.
 
No hate perceived, and we are well aware of all of the choices out there. If we would have made the same old cut with the same fancy fabric, it would be just another jacket and nothing special. This is why we made sure to actually have unique features that make you go "oh, that is honestly pretty sweet, I'm really stoked that's there". Besides being ridiculously light, strong, durable, waterproof, windproof etc, each piece has well thought out features that we think will make people turn their heads and take us seriously.
 
Like you said before it seems as though it's more targeted towards the All mtn crown rather than people looking for XXXXL fits. Not bad though want to see what new features you guys have come up with
 
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