^ because it pushes the progression of the sport, creating new skis, and sup[porting there athletes.
look at the prohet 130 Pollard has been riding them for 2 seasons and now there getting even more and more popular.
Therefore by bringing out a ski like the ANT there are riders out there that want and will want to ride a ski like that. Not just the mainstream so they make 150 pairs or so. They still make money off it and there is no point producing 1000 pairs with such a specialty ski, unless there is a market demand for it, which they will find out after they make the fist batch.
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