because they can't design a ski the save their life anymore, lie about tech that they STOLE and claimed was their own(elf shoe, 50/50 sidewall), they have been buying up patents left and right for shit they don't even use just to make other brands not able to use that tech (again, shit that they were not the originators of), etc
armada use to be cool and "core", now they are as close to burton as a ski company will get