It's interesting looking at the team updates section, compared to paid advertising which is far more visible...
Most, if not all prominent ski companies are keen to put forward frequent updates on the site, they know that the updates get read by many of the members, and that the members get stoked!! There are PLENTY of occasions i've seen a team update with new gear being advertised, and the comments are along the lines of "I'm getting a pair of those next year"..So CLEARLY team updates are useful from a company marketing point of view.
The question arises
Do companies realise this?
Assuming they do, why not get prominent banners on the site? Is is because they can't justify the cost, because they see online advertising as an unreliable medium, hard to measure it's effectiveness (Is the cost based on clicks?), or are they unaware that NS even offers paid advertising space?
But I completely agree, it's totally logical for companies to advertise here.. Unsure of the readership, but consider the cost of a full page ad in freeskier and powder for ONE month..Then compare that to the cost of having a banner displayed at the top of this page for 12 months..with 100,000 kids seeing it..